About Us

General Finance Service Montgomery’s Goal

Create frictionless access to money when and where our customers need or want it, so everyone has the opportunity to explore what’s possible.

We believe everyone deserves

Access

To credit at the moments that matter most.

Options

Personalized solutions to meet unique needs.

Excellence

Innovative products backed by best-in-class customer service.

The General Finance Service Montgomery Story

It All Started with a Question

– How to Provide Access to Fair Credit to Those Who Need It Most?

The FICO-based model of evaluating credit worthiness was broken, leaving behind thousands of deserving consumers. If the FICO model said some consumers were likely to default, General Finance Service Montgomery wanted to find the other individuals that were deserving of an offer of credit.

Using AI and data models, General Finance Service Montgomery figured out how to say “YES” to more people.
More customers made General Finance Service Montgomery’s AI smarter, driving even better models and algorithms. Merchants, Entrepreneurs, and Marketplaces began to embrace our technology to create more possibilities for their customers.

The Way Forward

Through our merchant base growth, e-commerce platform integrations, and commercial finance product development, General Finance Service Montgomery is expanding our “buy now, pay later” business by introducing “qualify today, buy anywhere” technology. General Finance Service Montgomery’s on-demand money product and engaging mobile experiences will provide more flexibility and point of sale opportunities for consumers at any point in their journey.

20152018

Proprietary algorithms using big data and AI create new, equitable credit models.

20182020

The model evolved to include e-commerce and Point of Sale, opening our products to the entire credit spectrum.

2021FORWARD

Frictionless commerce. Digital delivery. Expanded delivery platform. Money on demand ecosystem built for growth and value.

Want to Learn More?

Contact General Finance Service Montgomery


USA PATRIOT Act Notice: Important Information About Procedures for Opening a New Account

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person who opens an account. What this means for you: When you open an account, we will ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver's license or other identifying documents.

2. The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status, age (provided the applicant has the capacity to enter into a binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. The federal agency that administers compliance with this law for General Finance Service Montgomery is the Federal Trade Commission, Equal Credit Opportunity, Washington, DC 20580.